Hospitality in the mountains depends on a number of factors, from the first contact with guests to their departure. The aim is to create a warm, welcoming atmosphere that gives visitors the impression of being in a safe, comfortable, yet lively and dynamic environment. A ski resort doesn’t just offer impeccable slopes and luxurious rooms: […]
Humanity has always advanced through innovation. From the steam engine to artificial intelligence, every invention transforms the way we work, live and connect with each other. The hotel sector is no exception to this trend: the arrival of elevators, centralized reservation systems and online platforms has considerably altered the customer experience and the way establishments […]
In this article, I’d like to share the conviction that drives me deeply: true luxury is no longer measured by ostentation, but by the quality of presence, the appropriateness of the experience, and the inner freedom that a place or service can offer. In a world where everything is speeding up, where standardization threatens the […]
Long perceived as cold, functional institutions, banks today face a major challenge: recreating links, offering a genuine customer experience and instilling a culture of hospitality in their spaces and practices. In an increasingly digitalized world, the human dimension is becoming a differentiating factor. The time spent in a branch can no longer be a mere […]
Successfully upgrading your hotel: a profound transformation in hospitality Understanding what moving upmarket really means Many hoteliers still think that moving upmarket means getting an extra star or modernizing a few decorative elements. In reality, it’s a much deeper process, involving the entire identity of the establishment: its positioning, its internal organization, and above all […]
On board a cruise ship, hospitality takes on a unique dimension. You’re not just a passenger: you’re invited aboard a place that becomes, for a few days or a few weeks, your floating home. This feeling of welcome, comfort, safety and attention is at the heart of the onboard customer experience. It’s no longer just […]
In 2025 and 2026, the spa sector is at a strategic turning point. At the latest Forum Hรดtel & Spa, the leading event in Paris for professionals in the well-being and upscale hotel sectors, this issue and the transformations taking place in the industry were at the heart of discussions. Beyond the care provided or […]
I had the pleasure of being invited to the HOTEL&SPA Forum, ably organized by Vlady Kovanic at the Four Seasons Hotel George V in Paris. Over the years, this event has become a must-attend event for professionals in the wellness and upscale hotel sectors, bringing together those who wish to reflect together on tomorrow’s major […]
