Long perceived as cold, functional institutions, banks today face a major challenge: recreating links, offering a genuine customer experience and instilling a culture of hospitality in their spaces and practices. In an increasingly digitalized world, the human dimension is becoming a differentiating factor. The time spent in a branch can no longer be a mere […]
Successfully upgrading your hotel: a profound transformation in hospitality Understanding what moving upmarket really means Many hoteliers still think that moving upmarket means getting an extra star or modernizing a few decorative elements. In reality, it’s a much deeper process, involving the entire identity of the establishment: its positioning, its internal organization, and above all […]
On board a cruise ship, hospitality takes on a unique dimension. You’re not just a passenger: you’re invited aboard a place that becomes, for a few days or a few weeks, your floating home. This feeling of welcome, comfort, safety and attention is at the heart of the onboard customer experience. It’s no longer just […]
In 2025 and 2026, the spa sector is at a strategic turning point. At the latest Forum Hôtel & Spa, the leading event in Paris for professionals in the well-being and upscale hotel sectors, this issue and the transformations taking place in the industry were at the heart of discussions. Beyond the care provided or […]
I had the pleasure of being invited to the HOTEL&SPA Forum, ably organized by Vlady Kovanic at the Four Seasons Hotel George V in Paris. Over the years, this event has become a must-attend event for professionals in the wellness and upscale hotel sectors, bringing together those who wish to reflect together on tomorrow’s major […]
