Shangri-la I never get tired of watching this extraordinarily beautiful video promotion designed to illustrate the level of service in Shangri-La Hotels, produced in 2010 by the agency Ogilvy & Mather (Hong Kong). You can watch the making of and the presentation of this film promotion by clicking here. Shangri-La Paris And don’t hesitate to […]
Katherine Melchior-Ray, Vice President of Luxury Brands In this newly created role, Katherine Melchior-Ray will lead the development of the brand experience and marketing strategy for Park Hyatt and Grand Hyatt, ensuring that the culture of both brands is vibrant, alive and drives brand preference. What characterizes your hotels in terms of construction and design? How do […]
Olivia Putnam In conjunction with Journal des Palaces, I co-organized a round table around the theme of “Shifts in Renovations at High-End and Luxury Hotels.” Olivia Putman, designer and director of Studio Putman, Jean-Philippe Nuel, interior designer and head of the architectural agency Agence Nuel, and Max Flageollet, director of Ligne Roset Contracts, were invited […]
