Hotel strategy

Palace: a French definition In French, the word “palace” traditionally refers to a very luxurious hotel. Le Robert dictionary defines it as a “grand luxe hotel”, while the Larousse dictionary refers to a “luxurious hotel”. The term was coined in the late 19th century to describe the most prestigious establishments in Europe, inspired by the […]

Building a customer experience strategy in the hotel industry In an increasingly competitive sector, a hotel can no longer succeed by imitating its neighbors. Too many establishments end up reproducing the same standard pool, imposing lobby, standardized room with no differentiating impulse. However, what really makes the difference is a strategy focused on the customer […]