To make the most of a hotel’s walls and turn them into a real asset, it’s essential to approach the project from a strategic angle, taking into account the financial stakes, sustainable development standards, and the need to add value to the building so as to create long-term value.
1. The importance of assets in a hotel project
A hotel’s assets represent its physical and intangible resources, including its building, location and equipment. Enhancing the value of a hotel’s walls goes beyond the aesthetic, and must be considered from a strategic perspective, as part of asset management. Walls are not just decorative elements, but can become a lever for increasing profitability. Careful, original decoration attracts a wider clientele, enhances the value of the property by adding a unique cachet to the hotel and, in the long term, can play a key role in investors’ appreciation of the establishment.
In keeping with changing trends, murals can also be used to enhance a hotel’s market appeal, especially for hotels in popular tourist areas, where the originality of the space becomes a major differentiating criterion.
2. The financial stakes
The financial impact of renovating and upgrading a hotel is undeniable. These investments must be measured in terms of long-term profitability. It’s important to consider design improvement as a strategic investment, not just an expense. Thoughtful wall decoration, well integrated into the hotel’s architecture, can :
- Increase the average room rate: A well-crafted, original atmosphere often justifies a higher room rate. Customers are willing to pay more for spaces that offer a memorable experience.
- Increase customer loyalty: A hotel that stands out for its unique decor and ambience is more likely to win the loyalty of its guests. Personalizing the hotel experience, whether through inspiring frescoes or local decorative elements, creates an emotional bond with customers, encouraging them to return.
- Optimize occupancy rates: A well-designed hotel generates positive word-of-mouth and better online reviews, which can influence occupancy rates and, ultimately, revenues.
3. Sustainable development standards and international protocols
The integration of sustainable development standards into the enhancement of walls and the building as a whole is becoming an unavoidable requirement in the hotel sector. Today, hotel asset management must comply not only with the expectations of customers and regulators, but also with international standards governing responsible hospitality.
Many hotels are choosing to adopt ecological and sustainable materials in their renovations, based on internationally recognized protocols such as LEED (Leadership in Energy and Environmental Design) standards, BREEAM (Building Research Establishment Environmental Assessment Method) certification or GSTC (Global Sustainable Tourism Council) commitments for tourism establishments. These protocols provide a framework for assessing the environmental performance of renovation and construction projects.
Here are some best practices:
- Use of recycled materials: When decorating walls, give preference to recycled or environmentally-friendly materials, such as wallpaper made from natural fibers, paints with low VOC (volatile organic compound) emissions, or high-performance, long-lasting insulation.
- Energy optimization: work on thermal insulation of walls and intelligent lighting management to significantly reduce energy consumption, in line with international energy efficiency standards.
- Ecological accreditations: Obtain recognized certifications such as theEuropean Ecolabel, Green Key, or local labels aligned with global protocols. These labels reinforce the hotel’s environmental credibility, attracting guests who are increasingly aware of the ecological impact of their stay.
By following these standards, enhancing the value of a hotel’s real estate assets is no longer limited to a one-off embellishment; it is part of a sustainable development strategy that creates value and sets it apart in a demanding international market.
4. Building value: a long-term strategy
Adding value to the walls of a hotel is part of a wider strategy to enhance the value of the building as a whole. The idea is to think of a renovation that is not only aesthetically pleasing, but also functional and durable. Walls, beyond their decorative aspect, can also play a central role in the flow of traffic and the perception of space. To make the most of space, it’s essential to create zones of comfort, relaxation and escape for the customer. For example, the use of historical frescoes or local art can reinforce the authenticity of the site, while adding a cultural and aesthetic dimension that enhances the space in a new way.
5. Creating value through wall art
Wall art, if well chosen and well integrated, becomes a tool for enhancing the value of the building. Each fresco, each mural, can tell a story and reinforce the hotel’s unique character. This kind of investment can also be part of the hotel’s storytelling, connecting the guest emotionally with the place.
Take the Accor group, for example, which has integrated art into some of its luxury hotels, such as the Sofitel Paris Le Faubourg. The hotel’s lobby is a veritable open-air museum, with modern art installations that leave visitors in awe. This type of approach goes beyond simply beautifying the hotel; it becomes an immersive experience that contributes to the creation of an exceptional and unique atmosphere.
Enhancing the value of a hotel’s walls goes far beyond decoration; it’s a strategic approach that must be part of a long-term project. This not only reinforces the hotel’s identity, but also maximizes profitability while meeting sustainability requirements. By investing in frescoes, works of art or sustainable materials, a hotel can differentiate itself from the competition, attract loyal customers and create an unforgettable experience, while respecting the financial and environmental standards of the sector.At Delporte Hospitality, we are involved in every phase of the project, from conception to completion, advising you on the selection of architects, the choice of artists and the creation of an optimal customer experience. We ensure that the soul of the place, through decoration and layout, is in harmony with the experience you wish to offer your customers.
