Hotel consultancy: a comprehensive approach to optimising the hospitality and performance of your establishment
A 4-stage multidisciplinary approach to help companies audit, define and implement a tailor-made hospitality strategy.
In a constantly evolving hotel and hospitality sector in general, the ability to offer an exceptional customer experience and manage internal resources effectively is essential to stand out from the crowd. Hotel Consulting offers a multi-disciplinary 4-step approach to support establishments in auditing, defining and implementing a tailor-made hospitality strategy. This rigorous process enables hotels to meet customer expectations while optimising their management, thereby guaranteeing sustainable and competitive growth. To succeed, it is often necessary to call on the services of a qualified hotel consultant, an expert in strategic hotel consulting and hotel management.
Corporate hospitality audit
Strategic analysis and field audit to assess current hospitality/customer experience practices, identify strengths and areas for service improvement.
The hospitality audit is the first step in this process. It includes a strategic analysis and a field audit to assess current practices in terms of customer satisfaction and hospitality, as well as the experience of employees. Thanks to this audit, the consultant identifies the strong points and areas for improvement, drawing up a precise inventory. This stage is crucial to understanding the hotel’s specific needs and identifying the best communication and hotel marketing strategies.
Corporate hospitality strategy
Proposing tailor-made solutions to improve the welcome, the customer experience and the employee experience, while respecting the 4 fundamentals of hospitality (place, team, culture, environment).
Once the audit is complete, a tailor-made hospitality strategy is drawn up to implement specific solutions to improve the customer and employee experience. Respecting the 4 fundamentals of hospitality (place, team, culture, environment), this phase includes elements such as hotel sales strategies, hotel room pricing strategies and recommendations for strategic hotel management. Each strategy is aligned with the hotel’s culture and market objectives.
Operational implementation
Optimising the management of human, material and financial resources, helping to integrate new technologies, project management assistance, relations with your architect, mystery shopping, procurement consultancy, quality management and sustainable development.
Operational implementation involves optimising the management of the hotel’s human, material and financial resources. An expert consultant can support the hotel in the integration of new technologies, project management assistance, procurement advice, as well as quality and sustainable development management. This support guarantees concrete improvements in services and ensures that actions are aligned with the established strategy for a lasting impact.
Monitoring and assessment
Support to measure the impact of improvements made and adjust action plans if necessary.
Monitoring and evaluation are essential to measure the impact of the improvements made. This final stage helps establishments to adjust their action plans based on results and customer feedback. This monitoring allows them to adapt continuously, to remain competitive and to perfect their hotel revenue strategies and hotel marketing strategies, adjusting actions according to market needs.
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Conclusion
Hotel consultancy is an invaluable ally for any business wishing to excel in hospitality and improve customer and employee satisfaction. By adopting this 4-step approach with the help of a qualified hotel consultant, hotels or public venues can achieve high levels of performance, leveraging effective management and communication strategies. A tailor-made hospitality strategy guarantees an exceptional customer experience and sustainable growth.
The benefits for your company and organisation
Benefit #1
Improve customer experience
Corporate hospitality at the service of customers means creating memorable experiences by ensuring that every interaction is positive to enhance the brand image and generate greater loyalty and revenue for the company.
Example: Whether it’s a beauty salon, a car dealership or a hotel, establishments open to the public need to anticipate every stage of the customer journey to create a memorable experience. How do you welcome customers so as to make an immediate good impression? How do you distinguish between welcoming a prospect and a loyal customer? How can brand values be embodied when interacting with customers?
Benefit #2
Optimise the employee experience
Corporate hospitality improves team management and training: optimising working conditions and employee well-being, and sharing best practice, all help to boost a company’s productivity over the long term.
Example: in many cases, our first task is to raise awareness of the way in which each company acts in terms of hospitality, revealing what it no longer sees or perceives. Based on this diagnosis, a strategy and training programme can be rolled out to decision-makers and employees.
Benefit #3
Increase profitability
Corporate hospitality optimises service quality, generates additional revenue growth and minimises costs through more efficient management of human and material resources.
For example: the more a company knows about its customers, the better able it is to offer new services. Working on hospitality means analysing customer relations in depth to determine the levers that can be used to increase service quality and profitability, while also improving working conditions for employees.
Benefit #4
Innovate with meaning :
Corporate hospitality involves constantly monitoring trends and developments in hospitality, services and the customer experience. It makes it easier to adapt to new customer expectations, integrate new technologies and develop new service offerings.
Example: Hospitality is a constantly evolving discipline, requiring constant monitoring of new practices. What are the trends in service quality? How are companies integrating new digital tools? How are they embodying image strategies in this area?
Benefit #5
Enhance the brand experience.
Hospitality reveals a brand’s state of mind. Centred on service excellence and the right balance between location, teams and corporate culture, hospitality helps to build an attractive brand image and to stand out from the competition through the quality of its welcome, services and attention to detail.
Example: tackling the issue of hospitality in a company means thinking about the very roots of the company. What is its brand DNA? What sets it apart from its competitors? How can it exploit its environment and culture to deliver a renewed brand experience?
Benefit #6
Contribute to our CSR commitments.
The hospitality of a modern company incorporates elements of social responsibility and sustainable development that reinforce the positive impact of the company: supporting the well-being of employees, encouraging commitment to social, humanitarian or environmental causes.
For example, isn’t the planet the best example to follow when it comes to hospitality? It gives us everything we need to welcome ourselves and others.
Photo credit: krakenimages on Unsplash
