I was recently at ILTM, which brings together many of the finest hotel groups from around the globe. At the occasion, I was able to discover Trump Hotels.<\/p>\n
What is the history behind the brand?<\/strong><\/h2>\n
Our first hotel in our portfolio was Trump Central Park in New York. It\u2019s been open for 21 years now. I actually opened up this property 22 years ago, so I was part of the pre-opening team. I was 10 when I started. We\u2019ve actually just completed a full renovation Trump Central Park with all of the guest rooms and hallways. We have the fantastic Jean-Georges who does all of our food and beverage for us at Central Park. He\u2019s our only restaurant there, and he also does room service there, breakfast, lunch and dinner, so it really sets us apart. Very fortunate to have that. They\u2019ve just completed a whole renovation. The hotel is the 3rd<\/sup> floor to the 17th<\/sup> floor, and then above that are private residences.<\/p>\n
Abroad, we have Aberdeen and Turnberry and Doonbeg, but other than that, the rest of our properties are in the U.S.<\/p>\n
We have different signature programs, like Trumpettes and Trump Kids.<\/p>\n
Our next property is in Chicago. It\u2019s a beautiful, iconic building in Chicago. Again, this is hotels and residences, with hotels on the lower part and residences on the top part. When you take up an entire city block, you don\u2019t look out of any window and see a brick wall, which in a city, is quite difficult to be able to say that. So we\u2019re very iconic with our locations, overlooking Central Park, overlooking a river.<\/p>\n
We\u2019ve actually just re-conceptualized our restaurant in Chicago, so we have a Terrace 16. Before we had a 2-Michelin star restaurant, but obviously we realized that it\u2019s not really what our guests are looking for these days. They don\u2019t want formal dining; they\u2019re wanting a little more of a casual concept that they can go to on multiple nights versus making one special night to go there. We just changed that in July, so it was really great to be able to have that new concept to be able to introduce. We have the terrace that opens up from the restaurant, so you have the best of both worlds in the summertime, you can sit indoor or outdoor on the terrace. The great thing is that on a Wednesday evening, they have fireworks that go off from boats, so it\u2019s good to get the best seats in the house.<\/p>\n
Then we have our Las Vegas property. This is non-gaming and non-smoking, which obviously in Las Vegas is quite unique. It\u2019s 1,200 rooms, which, again in Las Vegas, is a fairly boutique hotel, when you\u2019ve got most of the other hotels which are very large. One thing I love about this property is, when I go to events in Las Vegas, I don\u2019t want to have to walk for 20 minutes to get to my room and go through all that \u2018ding-ding-ding\u2019 of the slot machine. It feels like boutique. There are 20 rooms per floor, so you\u2019re not walking down these long, long corridors. The pool area is very private and doesn\u2019t turn into nightclubs. It\u2019s great for families that want to go to Las Vegas as well as the rest of our leisure or business guests there.<\/p>\n
D.C. is our newest property. Very iconic. If you see our other buildings, we have new buildings, skyscrapers, etc. Then we have this beautiful historic building, which used to be the old post office. They were actually going to rip it down as it was derelict for many years. We have a townhouse which used to be the Postmaster\u2019s office that we now have available as a 2-bedroom suite with its own separate private entrance. Lots of signature suites. We have a BLT restaurant now. It\u2019s the closest hotel to the White House, so it\u2019s on Pennsylvania Avenue. The lobby is all glass ceiling, so it\u2019s this very grand. All of the guest rooms are around the atrium, with beautiful views, some of them overlooking the monument. The wonderful part is, you still have access up to the clock tower, so you can access it and look straight down at the monument. The renovation that we did there\u2014obviously it was a historic building, so you want to keep a lot of those elements. You can still see the original postbox and the original windows which were the post office windows. It really is a stunning property, very different to everything else that we have.<\/p>\nTrump Waikiki<\/figcaption><\/figure>\n
Then we go up to Vancouver. This is another skyscraper building with amazing views overlooking the river. It has a Mott 32 restaurant, the first to make it outside of China, so fantastic to have Mott 32. It\u2019s smaller with 147 rooms. With all of our properties, it\u2019s all about making that personalization and making our guests feel like they\u2019re the only guest walking through that door, that they\u2019re not just another name coming in. Those are our city hotels.<\/p>\n
Then we can go into more of our resort hotels. We have our Trump Waikiki property, right in the middle of Waikiki, literally right across the street from the beach. It\u2019s just had its 9-year anniversary, which is very exciting. It\u2019s in the middle of all these shops and restaurants. It has 1-bedroom, 2-bedroom suites, so it\u2019s fantastic for families. With a lot of our hotels, they do have full kitchens in them, so in New York, Chicago, Waikiki, and also in Las Vegas, they have full kitchens. A lot of families like to have that available to them. And even me, I have to say, as a traveler, we spend so much time on the road, so I like to be able to make myself tea, coffee or juice in the morning. It\u2019s really great to be able to have our kitchen. We have our attach\u00e9 guest services, and they can stock your fridges for you prior to your arrival. You just send them a grocery list, and we stock that for them.<\/p>\n
We have 9 hotels, but we also have 2 in our Estate Collection. This is our Trump Winery. It\u2019s much smaller; it\u2019s only 10 rooms. This was the Albemarle Estate before, a family-run estate. We bought it and turned it into our Trump winery. We have a sparkling, a red, and a white, which are really delicious. I love to go down there in the fall because you get to see all the foliage. It looks like it belongs in the countryside of England.<\/p>\n
Then we go into our golf resorts. We\u2019re definitely known for our beautiful golf resorts. We took over Trump Doral about 5 years ago and did a complete renovation of all of the guest rooms and all of the golf courses. It\u2019s quite large, with 643 rooms. It actually consists of villas, and then within the villas are the guest rooms. The villas are obviously named after all of the great golf icons of this world. We have the Tiger Woods Villa, and so on. We have a BLT restaurant there.<\/p>\n
Then we go up Ireland, and we have our Doonbeg property. That\u2019s another absolutely stunning golf course. Then we go up to Aberdeen. Aberdeen is part of our Estate Collection because that\u2019s a lot smaller, as you can see. It\u2019s 16 rooms, with another stunning golf course. You can do horseback riding; everything is at your fingertips. Then we have Trump Turnberry. We took over there a couple of years ago with, again, a full renovation of all the golf courses and all the guest rooms as well. What I love about Turnberry is that it used to be a lighthouse there, and we thought, \u201cHow amazing would that be to turn that into a guestroom?\u201d So that\u2019s now a 2-bedroom suite. The views, as you can imagine, are\u2014you\u2019re right there on the peninsula overlooking the ocean. It\u2019s a very, very stunning property.<\/p>\n
Then obviously we have a lot more of the other golf courses, but they\u2019re just really golf courses. They don\u2019t have rooms attached to them. We go from Los Angeles to New York with our golf courses, which are independently run golf courses.<\/p>\n
You must see the beautiful view from Trump Central Park. Central Park is literally our front garden. The great thing is that because it\u2019s Central Park, nobody can ever build in front of us, which in New York, nobody can ever say that.<\/p>\n
There are other hotels that do have a view, but we\u2019re the only one that takes up the entire block, so we have nobody blocking our views. A lot of the other hotels look at us; we\u2019re blocking their views, so they have a partial park view. We can honestly say that we have a full-park view with nothing else blocking you.<\/p>\nTrump New York<\/figcaption><\/figure>\n
Do you welcome a lot of French in your market?<\/strong><\/h2>\n
We do, but not as much, I have to say. Definitely in the summer months, we see a lot more of the European business coming in. Recently, I have to say, it\u2019s been more Italy than France, and we\u2019ve see quite a growth in Germany as well. But obviously a lot of it has to do with the exchange rate, which is when we see that influx of business, so it really depends with what is going on with the exchange rate. We\u2019re predominantly with the domestic market, but we also receive a lot of people from the U.K. In New York in particular, and in our city hotels, the main markets would be domestic, U.K., Asia, Australia, then Canada.<\/p>\n
We\u2019re opening up new resorts in Indonesia, in Bali and Lido. That\u2019s going to be our next new project. That\u2019s going to be residences, golf courses, and hotels. It\u2019s going to open in 2020. I know, it\u2019s tomorrow; it\u2019s a little scary. We\u2019re talking about delivery dates with FF&E coming in.<\/p>\n
The wonderful thing about Trump Hotels is that every one of the properties are very unique to the cities. You don\u2019t just walk into one hotel and say, \u201cOh yeah, I\u2019ve seen that brand.\u201d We\u2019ve really tried to keep the essence of what\u2019s going on in the city and what\u2019s local and bring that into the hotel.<\/p>\n
All of our city hotels are 4- or 5-star, so we\u2019re very proud of that. That goes for our Waikiki hotel as well.<\/p>\n
Do you think it\u2019s important for the customer to be 4- or 5-star?<\/strong><\/h2>\n
I do. I think a lot of guests, probably more in the US, understand the 4- or 5-star. In Europe, it\u2019s still being introduced, so it\u2019s not as well-known, but they\u2019re developing it into all of the cities. They did London, they\u2019ve done Paris. I think as they develop, people will appreciate that. But I do feel that, as a 5-star hotel, people know the guaranteed service they\u2019re going to get, and I feel that it helps us with our ADR as well.<\/p>\n
Are Diamond\u2019s ratings just as important for you?<\/strong><\/h2>\n
Diamond and Triple A are slightly different. It\u2019s not as complex as Forbes. When you have a Forbes inspection, it\u2019s very big, and they do a 2-day stay on a regular basis, whereas for Triple A, it\u2019s once a year. It\u2019s just pass or fail. One year they\u2019ll stay and the next year they\u2019ll just come in and walk the rooms; they won\u2019t actually do a stay.<\/p>\n
<\/p>\n
<\/h2>\n
<\/p>\n
What are your programs for kids?<\/strong><\/h2>\n
We have our signature program, Trump Kids. Again, we try to personalize it. If you\u2019re in Hawaii, we want your cuddly toy to be a dolphin versus when you\u2019re in New York. It\u2019s really personalizing it, and personalizing it to your age as well. We want to make sure we\u2019re not giving you something that is more relevant to a 5-year old if you\u2019re 12 years old.<\/p>\n
We have Trump Pets because we know that sometimes the pets are more important than the children when people are traveling. We want to make sure that we\u2019re catering to them. We know that wellness is very big with everybody and they want to be able to carry on their normal routine that they have when they\u2019re home and not get off-track when we\u2019re traveling so much. We try to keep to that as much as possible. Our attach\u00e9 really focuses on all of our guest preferences and makes sure that that gets carried through into every one of our properties, so if you tell us one thing at one hotel, then any time you go to a different property, that gets carried through.<\/p>\n
Then obviously we have our loyalty program because we want to make sure you\u2019re getting to enjoy all of our hotels. We want you to be able to be rewarded, have upgrades, and enjoy complimentary night stays. But again, we want to personalize it. For instance, if you\u2019ve stayed with us 10 times, and I know that you like hockey, I want to personalize something that I know that you want versus having one amenity that goes to everyone after 10 stays.<\/p>\n
Do you have any programs related to sustainability?<\/strong><\/h2>\n
We don\u2019t go out there with an actual program, but every one of the hotels are obviously very conscious of that. We look into LED lightbulbs, linen programs, energy programs and trying to make as many efficiencies as we can. I think it\u2019s a bit difficult to go out there with a bold statement because then people start to go, \u201cWell, that\u2019s actually not green.\u201d So the areas that we know that we do, we do very well. It\u2019s very difficult in the luxury market. That\u2019s the most challenging. Whilst at home, we may recycle, when we pay $800 for a room, I want my sheets changed everyday. I want fresh towels. I want to keep my lights on. We may do it at home, but I think the luxury traveler doesn\u2019t necessarily focus on that when they\u2019re traveling, and that\u2019s certainly not a deciding factor when they book their hotel.<\/p>\n
There are certain hotels and there are great brands that have come out with that, and you\u2019ll have some consumers who are very focused, but I feel at the luxury level, that\u2019s not what\u2019s driving where they\u2019re going to book.<\/p>\nTrump Chicago lobby<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"
I was recently at ILTM, which brings together many of the finest hotel groups from around the globe. At the occasion, I was able to discover Trump Hotels. What is the history behind the brand? Our first hotel in our portfolio was Trump Central Park in New York. It\u2019s been open for 21 years now. […]<\/p>\n","protected":false},"author":2,"featured_media":38663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[141],"tags":[],"class_list":["post-38661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-art-of-welcoming"],"yoast_head":"\n
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At the occasion, I was able to discover Trump Hotels. What is the history behind the brand? Our first hotel in our portfolio was Trump Central Park in New York. It\u2019s been open for 21 years now. 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At the occasion, I was able to discover Trump Hotels. What is the history behind the brand? Our first hotel in our portfolio was Trump Central Park in New York. It\u2019s been open for 21 years now.…","_links":{"self":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/38661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/comments?post=38661"}],"version-history":[{"count":1,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/38661\/revisions"}],"predecessor-version":[{"id":45703,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/38661\/revisions\/45703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/media\/38663"}],"wp:attachment":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/media?parent=38661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/categories?post=38661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/tags?post=38661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/delporte-hospitality.com\/wp-content\/uploads\/Trump-Waikiki.jpg\")
![\"\"](\"https:\/\/delporte-hospitality.com\/wp-content\/uploads\/Trump-New-York.jpg\")
![\"\"](\"https:\/\/delporte-hospitality.com\/wp-content\/uploads\/Trump_Kids.jpg\")
<\/h2>\n![\"\"](\"https:\/\/delporte-hospitality.com\/wp-content\/uploads\/Trump-Chicago-lobby.jpg\")