{"id":38633,"date":"2020-03-17T15:06:16","date_gmt":"2020-03-17T14:06:16","guid":{"rendered":"https:\/\/www.luxury-hotel-expert.com\/?p=38633"},"modified":"2025-03-24T21:32:19","modified_gmt":"2025-03-24T21:32:19","slug":"preferred-hotels","status":"publish","type":"post","link":"https:\/\/delporte-hospitality.com\/en\/preferred-hotels\/","title":{"rendered":"Preferred Hotels"},"content":{"rendered":"

Interview with Lindsey Ueberroth<\/h2>\n

She is the Chief Executive Officer of Preferred Hotels & Resorts and a member of its Board of Directors. Since joining the company in 2004, Lindsey has helped solidify the position of Preferred Hotels & Resorts as an iconic global hospitality brand, a preferred partner for independent hotels, and a trusted resource for travelers seeking an authentic, independent luxury hotel experience.<\/p>\n

\"\"
The Temple House<\/figcaption><\/figure>\n

Can you present your company\u2019s history? Where are you based?<\/strong><\/h2>\n

We have hotels that are 7-room and we have hotels like the one in Las Vegas that have 3,000 rooms. We\u2019ve got contemporary hotels and we\u2019ve got historic hotels. I am based in Newport Beach, California. We have 35 offices around the globe. We have a fairly large office in Paris as well, and my parents live half the year there.<\/p>\n

It was originally started by 12 independent hoteliers based in the United States, so I guess you would say it was initially an American company, but now we consider ourselves a global company. We\u2019ve got a great global footprint.<\/p>\n

We are family owned. The company is celebrating its 50-year anniversary this year, but my family purchased the company 15 years ago. My parents are now co-chairmen and I\u2019m the CEO. My brother formerly was our Chief Marketing Officer, but he has since moved to Boston and is pursuing other things. It\u2019s been a great growth story.<\/p>\n

How does your hotel group compare with groups like Relais & Ch\u00e2teaux, Leading Hotels of the World and Small Luxury Hotels of the World?<\/strong><\/h2>\n

It\u2019s different in terms of our scale and breadth. The similarity is that we all work with independent luxury hotels. These are hotels that don\u2019t want to be part of a major hotel group. They don\u2019t want to be a Ritz-Carlton or a Four Seasons. Our hotels are one of a kind. We all have brand standards, but we don\u2019t mandate a certain kind of sheet or a certain kind of amenities.<\/p>\n

The difference between us and the three hotel companies you mentioned is that we\u2019re one of the largest. We have 700 hotels under five collections, and the collections are set up to match a type of luxury. We go from ultra-luxury to what we would call casual luxury, so hotels that might be in secondary or tertiary markets that don\u2019t lend themselves to an ultra-luxury hotel. It gives the traveler the ability to stay in a Preferred Hotel for whatever type of reason they\u2019re traveling for. For instance, if you\u2019re traveling for business, you want to stay in a different hotel than if you\u2019re traveling with your partner on a romantic vacation or you\u2019d stay somewhere different if you\u2019re traveling with children and you want different amenities. That\u2019s why we\u2019re different from those hotels in terms of the breadth that we have.<\/p>\n

What are some trends you see in client experience that you are integrating in your hotels?<\/strong><\/h2>\n

On the traveler side, I would start with this desire for multi-generational travel. There\u2019s more a desire for suites or residential products. They don\u2019t want to have four separate hotel rooms. They want more of a common space hence why we launched our Residence Collection. We have 80 hotels that have a residential product that end themselves to families or groups that just want to stay together. They want to have things like a common living room and a kitchen, but they want all the services, amenities and security of a hotel. That\u2019s one major trend we\u2019re seeing in terms of residential\/family travel.<\/p>\n

A couple of other major trends are what we call conscious travel. It\u2019s not just about sustainability. It goes beyond just putting a tag if you don\u2019t want the hotel to wash the towel. It\u2019s really about hotels that are doing sustainable things on property but are also really involved in their communities and give access to unique experiences as it relates to the hotel. We see that a lot. Hotels that are creating or \u2018programming\u2019 experiences that take you into the community and allow you take part in unique experiences, you become more of a part of community. I\u2019m seeing more and more hotels doing these things. These are trends in the industry.<\/p>\n

\"\"
Baccarat Hotel – New York – Exterieur<\/figcaption><\/figure>\n

What is your vision of digital technology in your hotel rooms?<\/strong><\/h2>\n

It\u2019s a tricky one in the luxury space. It\u2019s about how to have relevant technology. Sometimes we can overcomplicate it. There\u2019s nothing worse than when you get into your hotel room and you don\u2019t know how to turn on your TV and you can\u2019t figure out the iPad. I see luxury hotels trying to balance luxury service with having the technology that people are used to having in their homes. I do see more hotels where you can access your Netflix and Apple TV and all the things you want from home.<\/p>\n

If I walk into a hotel where I still have to get on my hands and knees to find a plug or where there aren\u2019t USB cords next to my bed, that\u2019s pretty antiquated. You hear about the keyless entry\u2026. but I don\u2019t think we have any hotels that have gotten into that. I don\u2019t think there\u2019s anything that difficult about having a room key. There\u2019s still this expectation that you\u2019re going to be greeted with personalized service and escorted to your room. That\u2019s the difference between luxury and midscale limited service.<\/p>\n

How important are booking channels in Preferred Hotels?<\/strong><\/h2>\n

Our business is unique from major chains like Belmond or the Ritz Carlton or the Four Seasons in a couple of ways. We allow our hotels to run independently, so they have their own name and identity, but we give them global access and global sales. We\u2019re an extension of their sales team, so we give them leisure sales, corporate sales, group sales, etc. We give them a lot more flexibility, which is different from the major chains where they manage and control everything about them.<\/p>\n

The other important thing that you mentioned is that we connect them to all of those booking channels through the central reservation system so that travel agents can book them through our brand website. We\u2019re helping them with their booking website and booking engine to working with the aggregators. We have what we call \u2018Direct Connect\u2019 so that they can connect to Expedia, Booking.com, Trivago, Kayak, etc. We provide them with all the tools and access through one central partner versus them having to do that independently. If you were a true independent and you had to do deals with all these different partners, it would be very complicated. Our job is to simplify all of that for the independent hotels and give them a global presence with all the access and tools, loyalty programs and purchasing programs, but with a lot more flexibility.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

What is unique about Preferred Hotels?<\/strong><\/h2>\n

We\u2019re the largest independent hotel brand. No hotel is the same. We have quality assurance standards, though. Every year, the hotels are inspected. We have a reputation management tool that is tracking all of the reviews on a minute-by-minute basis. In terms of quality of hotels, we\u2019re maintaining that.<\/p>\n

We\u2019ve got a great loyalty program, which is unique for an independent hotel company. It has a lot of flexibility to it.<\/p>\n

Our job is to celebrate the very unique.<\/p>\n

We\u2019ve continued to grow. Our symbol is the pineapple, which is the universal symbol for hospitality. Back when Christopher Columbus was traveling, they discovered the pineapple, which was then a very rare fruit that only the very wealthy had access to. It became a symbol when travelers who returned home from the seas would put a pineapple on a stake to let their friends and family know that they were home and that they were welcome into their home.<\/p>\n

So now you\u2019ll see pineapples used in a lot of things like d\u00e9cor or bedposts. For instance, the big American brand Williams Sonoma uses the pineapple as their symbol. It\u2019s used in a lot of things that are related to hospitality. Our ultimate goal is to make the pineapple famous like the Nike Swoosh. It\u2019s something rare, unique, sweet and special.<\/p>\n

 <\/p>\n

\"\"WorldHotel<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Interview with Lindsey Ueberroth She is the Chief Executive Officer of Preferred Hotels & Resorts and a member of its Board of Directors. 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Since joining the company in 2004, Lindsey has helped solidify the position of Preferred Hotels & Resorts as an iconic global hospitality brand, a preferred partner for independent hotels, and a trusted…","_links":{"self":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/38633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/comments?post=38633"}],"version-history":[{"count":1,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/38633\/revisions"}],"predecessor-version":[{"id":45706,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/38633\/revisions\/45706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/media\/38657"}],"wp:attachment":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/media?parent=38633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/categories?post=38633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/tags?post=38633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}