{"id":37943,"date":"2018-10-01T10:00:48","date_gmt":"2018-10-01T09:00:48","guid":{"rendered":"https:\/\/www.luxury-hotel-expert.com\/?p=37943"},"modified":"2025-03-24T21:55:05","modified_gmt":"2025-03-24T21:55:05","slug":"digital-technology-langham-hotels","status":"publish","type":"post","link":"https:\/\/delporte-hospitality.com\/en\/digital-technology-langham-hotels\/","title":{"rendered":"Digital Technology at Langham Hotels"},"content":{"rendered":"<p style=\"text-align: justify;\">I attended the 2017 edition of the ILTM Conference in Cannes. Over the course of the program, I sought out numerous hoteliers and hospitality experts to discover the latest emerging themes and challenges in the luxury hotel industry.<\/p>\n<p style=\"text-align: justify;\">One theme that has fascinated me over the years is the subject of digital technology. It is a controversial term in the luxury hotel universe, which has traditionally centered around human touch and would thus ostensibly resist the digitalization of the unique service that defines luxury hospitality.<\/p>\n<p style=\"text-align: justify;\">During the conference, I was eager to discover how different brands chose to approach the issue of digital technology. Below you will find my interview on the subject with Simon Manning, Chief Sales &amp; Marketing Officer of Langham Hotels.<\/p>\n<h2 style=\"text-align: justify;\"><strong>What is your vision of digital technology in terms of guest experience?<\/strong><\/h2>\n<p style=\"text-align: justify;\">We don\u2019t, and I\u2019ll tell you: because at the end of the day, the luxury consumer wants service, and service is through people. As long as we\u2019re still relevant today, that is good enough. Will we go to key-less doors or push-button one day? Sure, but that\u2019s it. At the end of the day, in luxury, people come to pay a premium for service, not necessarily for automation. Automation is great if it brings valid and tangible benefits that are perceived as service. Turning on a light-switch was innovative in 1865. Today that\u2019s not innovative. If room service by app is perceived as innovative and luxury, we will put it in.<\/p>\n<p style=\"text-align: justify;\">But keyless doors or not checking in is not luxury. Having services that give guests access to their rooms at certain times of day when they couldn\u2019t normally get them and having someone do it for them and escorting them to their keyless door\u2014that is luxury. The actual technology piece is not. That\u2019s how we perceive technology. It\u2019s not that you can\u2019t have it, but how do you deliver it in a luxury way? Is an app more important than having something for drying your fingernails in the room? A lady would say that a nail-dryer is more luxurious than having an app-door room service. For us, it\u2019s how do we define luxury? And we define luxury as human service and contact, not automation.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Can you explain the pink motif in your hotels?<\/strong><\/h2>\n<p style=\"text-align: justify;\">We only have pink flowers. We like to put a touch of pink, but only in a rose, not in the room. Pink is the company color. We pull it through like Tiffany\u2019s. We wanted to use a color that no one had used that was different. I think we\u2019ve done it quite well. We used an agency in New York who presented us with a whole rainbow, and we all chose that. What\u2019s great is that we\u2019ve defined it as pink travel. Pink travel in the industry is usually defined as gay\/lesbian travel because they use the color pink. But pink hasn\u2019t defined us as a gay company, but we receive all guests. Pink is perceived as feminine, so it\u2019s worked really well for us. What we\u2019ve found is that pink in some world is perceived as feminine and in other worlds is seen as cool. The Chinese adore pink.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Are you looking at any particular geographies for new hotel developments? <\/strong><\/h2>\n<p style=\"text-align: justify;\">Apart from London, we have looked at everything that comes up for sale in Paris. We need to go where the luxury traveler goes, which is primarily Italy and France. We look at everything and try and make it work.<\/p>\n<p style=\"text-align: justify;\">#ILTM #luxuryHotel #delportehospitality<\/p>\n<figure id=\"attachment_38095\" aria-describedby=\"caption-attachment-38095\" style=\"width: 818px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38095 size-full\" src=\"https:\/\/delporte-hospitality.com\/wp-content\/uploads\/Langham-Hotels-London-Room.jpg\" alt=\"\" width=\"818\" height=\"614\" srcset=\"https:\/\/delporte-hospitality.com\/wp-content\/uploads\/Langham-Hotels-London-Room.jpg 818w, https:\/\/delporte-hospitality.com\/wp-content\/uploads\/Langham-Hotels-London-Room-768x576.jpg 768w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><figcaption id=\"caption-attachment-38095\" class=\"wp-caption-text\">Langham Hotels &#8211; London &#8211; Room<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>I attended the 2017 edition of the ILTM Conference in Cannes. Over the course of the program, I sought out numerous hoteliers and hospitality experts to discover the latest emerging themes and challenges in the luxury hotel industry. One theme that has fascinated me over the years is the subject of digital technology. It is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":38094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[138],"tags":[],"class_list":["post-37943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-advices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Technology at Langham Hotels - DELPORTE Hospitality<\/title>\n<meta name=\"description\" content=\"Laurent Delporte, French expert of luxury hotels, shares his exchange with Simon Manning, Chief Sales &amp; Marketing Officer of Langham Hotels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/delporte-hospitality.com\/en\/digital-technology-langham-hotels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Technology at Langham Hotels - DELPORTE Hospitality\" \/>\n<meta property=\"og:description\" content=\"Laurent Delporte, French expert of luxury hotels, shares his exchange with Simon Manning, Chief Sales &amp; Marketing Officer of Langham Hotels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/delporte-hospitality.com\/en\/digital-technology-langham-hotels\/\" \/>\n<meta property=\"og:site_name\" content=\"DELPORTE Hospitality\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/delportehospitality\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-01T09:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T21:55:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/delporte-hospitality.com\/wp-content\/uploads\/Langham-Hotels-London-Exterior.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"818\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laurent delporte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@laurentdelporte\" \/>\n<meta name=\"twitter:site\" content=\"@laurentdelporte\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laurent delporte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/delporte-hospitality.com\/en\/digital-technology-langham-hotels\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/delporte-hospitality.com\/en\/digital-technology-langham-hotels\/\"},\"author\":{\"name\":\"Laurent delporte\",\"@id\":\"https:\/\/delporte-hospitality.com\/en\/#\/schema\/person\/52214e1f2397e33e406d2bbe1de33b19\"},\"headline\":\"Digital Technology at Langham Hotels\",\"datePublished\":\"2018-10-01T09:00:48+00:00\",\"dateModified\":\"2025-03-24T21:55:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/delporte-hospitality.com\/en\/digital-technology-langham-hotels\/\"},\"wordCount\":620,\"publisher\":{\"@id\":\"https:\/\/delporte-hospitality.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/delporte-hospitality.com\/en\/digital-technology-langham-hotels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/delporte-hospitality.com\/wp-content\/uploads\/Langham-Hotels-London-Exterior.jpg\",\"articleSection\":[\"Hotel consulting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/delporte-hospitality.com\/en\/digital-technology-langham-hotels\/\",\"url\":\"https:\/\/delporte-hospitality.com\/en\/digital-technology-langham-hotels\/\",\"name\":\"Digital Technology at Langham Hotels - 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