{"id":29909,"date":"2016-10-14T12:00:41","date_gmt":"2016-10-14T11:00:41","guid":{"rendered":"https:\/\/www.luxury-hotel-expert.com\/?p=29909"},"modified":"2025-03-24T22:21:49","modified_gmt":"2025-03-24T22:21:49","slug":"autograph-hotel","status":"publish","type":"post","link":"https:\/\/delporte-hospitality.com\/en\/autograph-hotel\/","title":{"rendered":"John Licence Interview\u00a0"},"content":{"rendered":"

Meet\u00a0John Licence,\u00a0Continental Brand Leader \u2013 Europe –\u00a0<\/strong>Autograph Collection<\/strong><\/h1>\n
\"Autograph
Autograph collection<\/figcaption><\/figure>\n

What characterizes your brand Autograph Collection in terms of construction and design? How do you select the hotels? How do you embody the spirit of the Autograph collection brand? \u00a0Can you give us an example?<\/strong><\/h2>\n

The Autograph Collection marketing tag line is \u2018exactly like nothing else\u2019\u00a0 and that\u2019s exactly how we like our potential partner hotels to be , unique and luxurious. We require every hotel to have unique design and architecture be they a new build or a restoration of an older building. In addition to the unique design and personality we carry out a full inspection of facilities to ensure the hotel is in excellent condition and secure and safe for our customers. We require the hotel to be as much of a destination as the city where it is located. The Cotton House in Barcelona is a great example of a hotel that was developed in the former HQ of the Cotton growers association. The design, brand identity and services were developed to reflect the stunning architecture and history of the building, offering unique experiences that only this hotel can offer.<\/p>\n

What are your plans to expand the Autograph Collection?<\/strong><\/h2>\n

The Collection will reach 100 hotels by the end of the year, which in 5 years makes us the fastest growing full service brand in the industry. As mentioned above we are very selective to ensure the standards and experiences are unique and high quality so we will continue to grow steadily. We fully expect to be close to 200 hotels globally and have 50 hotels in Europe by the end 2017.<\/p>\n

\"Atrium
L’Atrium \u00e0 Gewandhaus Dresden, Autograph Collection<\/figcaption><\/figure>\n

\n

What separates the Autograph Collection\u00a0from other hotel chains of Marriott? \u00a0<\/strong>How do you preserve the local character while making\u00a0sure a hotel is up to the\u00a0Autograph collection\u00a0standard?\u00a0What is your business approach to the \u201cart de recevoir\/Art of welcoming\u201d?<\/strong><\/h2>\n

The Autograph Collection hotels are all unique, they have their own personality and design and the only thing that links them all is their high levels of service and product.<\/p>\n

The hotels are franchised and run by independent owners and companies, hotels are encouraged to keep their local character as long as they operate in an upper upscale and luxurious standard.<\/p>\n

Each hotel has its own welcome that celebrates its unique identity and reflects the culture of the location and style of hotel.<\/p>\n

\u00a0<\/strong>\u00a0<\/strong><\/p>\n

JOHN LICENCE,\u00a0<\/strong>Continental Brand Leader \u2013 Europe –\u00a0<\/strong>Autograph Collection <\/strong><\/h2>\n
\"John
JOHN LICENCE<\/figcaption><\/figure>\n

John Licence is the continental brand leader for Autograph Collection in Europe. Autograph Collection is the exclusive portfolio of independent hotels within the Marriott International Luxury and Lifestyle portfolio.<\/p>\n

Acting as the strategic business leader for Autograph Collection in Europe, John focuses working with the European development team to find and select the right properties to join the collection. Additionally he oversees the team that ensure the effective conversion of new hotels and leads the partnership with current hotels to communicate global brand initiatives and standards, while also acting as the primary liaison between the European continent and Autograph Collection leadership teams.<\/p>\n

An industry veteran, John began his career as a management trainee before moving on to hold numerous management positions across multiple disciplines including food and beverage, operations, sales and marketing, and human resources.\u00a0 His most recent tenure in Europe included a leadership role for Marriott International as vice president of Marriott\u2019s global sales organization for Europe and South Asia, based in Frankfurt.<\/p>\n

Prior to his current role, John served as vice president of sales and marketing for Marriott International in the Caribbean & Latin America. He is currently based in London.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meet\u00a0John Licence,\u00a0Continental Brand Leader \u2013 Europe –\u00a0Autograph Collection What characterizes your brand Autograph Collection in terms of construction and design? How do you select the hotels? How do you embody the spirit of the Autograph collection brand? \u00a0Can you give us an example? The Autograph Collection marketing tag line is \u2018exactly like nothing else\u2019\u00a0 and […]<\/p>\n","protected":false},"author":2,"featured_media":31099,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[160,140],"tags":[],"class_list":["post-29909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality-project-management-architect","category-interview_en"],"yoast_head":"\nJohn Licence Interview\u00a0 - DELPORTE Hospitality<\/title>\n<meta name=\"description\" content=\"Laurent Delporte, luxury hospitality expert, interviews John Licence, Continental Brand Leader \u2013 Europe, Autograph Collection\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/delporte-hospitality.com\/en\/autograph-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"John Licence Interview\u00a0 - 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How do you select the hotels? How do you embody the spirit of the Autograph collection brand? \u00a0Can you give us an example? The Autograph Collection marketing tag line is \u2018exactly like nothing else\u2019\u00a0 and…","_links":{"self":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/29909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/comments?post=29909"}],"version-history":[{"count":1,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/29909\/revisions"}],"predecessor-version":[{"id":45784,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/29909\/revisions\/45784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/media\/31099"}],"wp:attachment":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/media?parent=29909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/categories?post=29909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/tags?post=29909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}