At the end of the day, creating a successful network of franchises in the luxury\u00a0hotel industry comes back to offering quality services that align with the identity\u00a0of an establishment that is unique, rather than generic. In other words, they\u00a0should appropriately and respectfully utilize the attributes of a brand.<\/p>\n
This is why it\u2019s important to transform staff personnel into ambassadors of the\u00a0brand if they want to maintain a community of aficionados who can convey the\u00a0true values of the brand. For this, it lies in the best interest of luxury hotels to fully\u00a0consolidate the personnel involved in their franchises into one network and\u00a0integrate digital resources in their communication strategy.<\/p>\n
But above all, the franchise network of a luxury hotel brand must rely on a clear\u00a0and widely recognized brand identity in order to attract future clients and\u00a0candidates (for franchises). This requires the brand to construct a unique\u00a0universe in line with the history of the brand and maintain a loyal community of\u00a0followers who can act as brand ambassadors. The concept behind the hotel\u00a0chain has to undergo a transformation in order to adapt to the demand of the\u00a0personalization it offers. One could envision a gradual development of the\u00a0concept of a collection of \u2018houses\u2019 that offer an intimate and familiar environment\u00a0to its clientele, all while making the presence of the brand felt (through elements\u00a0such as the aroma of the room, check-in and check-out procedures, etc.\u2026)<\/p>\n