Lucien Barri\u00e8re group wins best initiative in client experience from Worldwide hospitality awards.<\/p>\n
The proliferation in client points of contact due to the rapid development of\u00a0the Internet and the advent of social networks, as well as the increasingly\u00a0influential role of children in families, has led Lucien Barri\u00e8re Group to\u00a0rethink their marketing approach toward the dear blond darlings.<\/p>\n
The objectives are the following:<\/p>\n
\u2022 Reaffirm the family-oriented character of Barri\u00e8re Hotels to create a more\u00a0loyal following.<\/p>\n
\u2022 Win over new families.<\/p>\n
\u2022 Create pretexts for visiting through experiences that are endlessly\u00a0regenerated. A completely new approach has thus been put in\u00a0action in our hotels as of Easter 2012 around the extremely likeable\u00a0character, Diwi the \u2018blog-trotter,\u2019 a budding young 3D adventurer and\u00a0a true companion for children, in the quest for the golden key that\u00a0allows its wielder to open a treasure chest of immeasurable worth\u00a0long forgotten in one of our hotels. Mysteries, games, workshops,\u00a0challenges\u2026children must undertake all kinds of obstacles to help\u00a0Diwi locate the golden key. And a must-have accessory in the toolkit\u00a0of the perfect adventurer: a disposable camera is offered to all\u00a0children upon their arrival to help them keep track of clues and\u00a0immortalize their stay! This playful, all-encompassing device allows\u00a0us to be present at each key moment of the client relation and\u00a0extend, even beyond the stay, our relationship with the children.<\/p>\n
\u2022 Targeted communication thanks to CRM tool Neolane.<\/p>\n
\u2022 An experience that is 100% fun throughout the stay for the creation of\u00a0unforgettable moments.<\/p>\n
\u2022 A website that allows children and parents to design their photo album of souvenirs and prolong their experience beyond the duration of their stay.<\/p>\n
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The Diwi Program Lucien Barri\u00e8re group wins best initiative in client experience from Worldwide hospitality awards. The proliferation in client points of contact due to the rapid development of\u00a0the Internet and the advent of social networks, as well as the increasingly\u00a0influential role of children in families, has led Lucien Barri\u00e8re Group to\u00a0rethink their marketing approach […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[141],"tags":[],"class_list":["post-27902","post","type-post","status-publish","format-standard","hentry","category-the-art-of-welcoming"],"yoast_head":"\n