{"id":25123,"date":"2015-12-11T14:43:35","date_gmt":"2015-12-11T13:43:35","guid":{"rendered":"https:\/\/www.luxury-hotel-expert.com\/?p=25123"},"modified":"2025-07-14T16:38:00","modified_gmt":"2025-07-14T16:38:00","slug":"intercontinentyle-and-design","status":"publish","type":"post","link":"https:\/\/delporte-hospitality.com\/en\/intercontinentyle-and-design\/","title":{"rendered":"Intercontinental: Style and design"},"content":{"rendered":"

Interview of R\u00e9mi Lef\u00e8vre, Strategic Digital Marketing & Commercial Marketing in the\u00a0Travel Industry – Intercontinental<\/h1>\n

How do you select the architects who will go on to design your hotels? Who\u00a0are they? How do they embody the spirit of your brand?<\/strong><\/h2>\n

Each project undergoes a clearly outlined process of approval.
\nAlthough there are a considerable number of well-known architects in the industry\u00a0with proven experience in hotels, we rely largely on our own dedicated internal team\u00a0of architects.
\nThey follow each project from start to finish to oversee each step, from the design\u00a0stage to the opening and ongoing maintenance, in order to ensure a true continuity in\u00a0the InterContinental Hotels & Resorts experience.<\/p>\n

The interior designer is just as much an essential element, and each designer must\u00a0not only provide detailed references, but also submit to us a proposal for a design\u00a0based on a highly elaborate briefing that has been carefully prepared by our design\u00a0and development teams.<\/p>\n

\"InterContinental
InterContinental Marseille<\/figcaption><\/figure>\n

The concept of a \u2018tailored hotel\u2019 is a particularly dear one to boutique hotels.\u00a0What is your view on Haute Couture in hotels? How do you integrate this\u00a0concept in your hotels? Is art a vector of this notion?<\/strong><\/h2>\n
\"Laurent-Delporte-InterContinental-Danang-Sun-Peninsula-Resort-Bathroom-with-bathtub-inspired-by-local-flowers\"
InterContinental Danang Sun Peninsula Resort<\/figcaption><\/figure>\n

At the core of our \u201cReport on Trends in 2014,\u201d we revealed the importance of three\u00a0major trends that influence travelers, who are, in fact, increasingly in search of a\u00a0\u2018three-dimensional\u2019 approach on the part of hotel chains. It\u2019s all about being able to\u00a0demonstrate a perfect harmony between the global, local, AND personal dimensions.<\/p>\n

Of these three trends, the one that is perhaps most discernible is that of\u00a0personalization, particularly for those travelers hailing from emerging countries.<\/p>\n

As a result, 78% of Russian travelers and 64% of Chinese expect their hotels to offer\u00a0them an experience tailored to their personal needs, an expectation expressed by\u00a0only 43% of Americans and 42% of Brits.<\/p>\n

Therefore, we\u2019ve talked about our service and concierge staff, who are the\u00a0spearheads of our response to this trend, but the architecture and design of our\u00a0hotels are equally powerful. A hotel that possesses a soul already inherently offers a\u00a0local and personal experience, which our experience of over 65 years in the hotel\u00a0industry around the world will render, as a result, international.<\/p>\n

\"Laurent-Delporte-InterContinental-Danang-Sun-Peninsula-Resort-Restaurant-alcove\"
InterContinental Danang Sun Peninsula Resort Restaurant alcove<\/figcaption><\/figure>\n

About R\u00e9mi Lef\u00e8vre:<\/strong><\/h2>\n
\"R\u00e9mi-Lef\u00e8vre\"
R\u00e9mi Lef\u00e8vre<\/figcaption><\/figure>\n

A specialist in brand and corporate identity management, R\u00e9mi Lef\u00e8vre joined IHG in\u00a0late 2011 to take the reins over the social media strategy of the high-end brand\u00a0images of two giants in the hotel industry\u2014InterContinental\u00ae Hotels & Resorts and\u00a0Crowne Plaza\u00ae Hotels & Resorts, each pioneers in this field.<\/p>\n

Following this, he assumed leadership over the marketing departments in France,\u00a0Switzerland, and Turkey to oversee the full line of details in the communication on\u00a0these markets, which account for close to 90 IHG Hotels, notably the brand\u2019s iconic\u00a0hotels including the InterContinental Marseille and the upcoming Hotel Indigo Paris-Opera.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Interview of R\u00e9mi Lef\u00e8vre, Strategic Digital Marketing & Commercial Marketing in the\u00a0Travel Industry – Intercontinental How do you select the architects who will go on to design your hotels? Who\u00a0are they? How do they embody the spirit of your brand? Each project undergoes a clearly outlined process of approval. Although there are a considerable number […]<\/p>\n","protected":false},"author":2,"featured_media":25124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[160,172],"tags":[],"class_list":["post-25123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality-project-management-architect","category-hotel-audit-mystery-shopper"],"yoast_head":"\nIntercontinental: Style and design - DELPORTE Hospitality<\/title>\n<meta name=\"description\" content=\"Laurent Delporte, the french Luxury Hospitality expert, presents the Intercontinental: Style and design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/delporte-hospitality.com\/en\/intercontinentyle-and-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intercontinental: Style and design - 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