{"id":25080,"date":"2015-12-14T09:36:11","date_gmt":"2015-12-14T08:36:11","guid":{"rendered":"https:\/\/www.luxury-hotel-expert.com\/?p=25080"},"modified":"2025-03-24T23:02:11","modified_gmt":"2025-03-24T23:02:11","slug":"call-to-battle-hotel-groups","status":"publish","type":"post","link":"https:\/\/delporte-hospitality.com\/en\/call-to-battle-hotel-groups\/","title":{"rendered":"A call to battle for hotel groups"},"content":{"rendered":"<h1 style=\"text-align: justify;\">A call to battle for hotel groups<\/h1>\n<p style=\"text-align: justify;\">The 17th edition of the Global Lodging Forum centered around a\u00a0strategic roundtable discussion, in which owners of international\u00a0hotel groups explicitly manifested their desire to take aggressive\u00a0measures to resume control in establishments where other acting\u00a0leaders have begun to exercise too much power. The priorities clearly\u00a0speak to new organization plans for the groups: greater control over\u00a0distribution; a global presence without engaging capital cities; and\u00a0marketing challenges for the brands.<\/p>\n<p style=\"text-align: justify;\">Here are several quotes from top hotel leaders on their current\u00a0strategy, according to a press release from Global Lodging Forum.<\/p>\n<p style=\"text-align: justify;\">\u201cIn the European market, which still represents 70% of our operating\u00a0margin, we\u2019ve put in place a structure that is centered around brands led\u00a0by true owners. My hope is that each of them will completely redefine their\u00a0respective economic models.\u201d Thus declares Yann Caill\u00e8re, appointed\u00a0General Manager of the Accor Group. \u201cIt comes down to working against\u00a0an uncontrollable rise in operating costs while coming up with new ways to\u00a0improve profit margins. For a listed company with a gross profit of less\u00a0than 15%, we are in danger!\u201d<\/p>\n<p style=\"text-align: justify;\">\n\u201cAt the moment, we\u2019ve privileged a geographically based organization with\u00a0a restructuring according to our development priorities, but I\u2019m convinced\u00a0that we\u2019ll be returning very quickly to a structure where the brand will come\u00a0first again,\u201d confirms Didier Boidin, Vice President of IHG Operations for\u00a0France, Benelux, and southern Europe. \u201cIt\u2019s been a challenge to maintain\u00a0such a focused view on operational strategies when the range of brands\u00a0evolves from 3-star to 5-star.\u201d<\/p>\n<p style=\"text-align: justify;\">The call to battle equally applies to subjects as vital as development. \u201cBy\u00a0bringing together Louvre Hotels, an organization that has largely been\u00a0centered in France and some parts of Europe, with a highly decentralized\u00a0Golden Tulip structure, we have resisted the temptation for centralization\u00a0to preserve the challenger and start-up spirit that characterizes us,\u201d\u00a0explains Pierre-Fr\u00e9d\u00e9ric Roulot, President of Louvre Hotels Group. \u201cWe\u00a0have privileged a network structure with allows for extensive autonomy\u00a0over the zone of priority development, generating hub-like functions that\u00a0bring us closer to our consumer clients and our investors. In only a few\u00a0years, we\u2019ve increased the size of our pipeline sevenfold.\u201d<\/p>\n<p style=\"text-align: justify;\">For Jean-Gabriel P\u00e9r\u00e8s, President of M\u00f6venpick Hotels &amp; Resorts, the\u00a0challenge lies in human resources. \u201cWe have had the habit of building our\u00a0field teams to accompany the growth of our reach. Today, it has become\u00a0just as vital to recruit very high-caliber specialists to counter the expertise\u00a0of online travel agencies (OTAs) in terms of distribution line. We have to be\u00a0at the same level of competence in our head office functions.\u201d Meanwhile,\u00a0the battle against other hotel groups is unfolding on new regions of\u00a0development, even if it means taking part in risky measures. \u201cIt is without a\u00a0doubt more important to be the first one in Ghana and profit from a\u00a0pioneering position than to arrive in the nth position in a market that is\u00a0already well-occupied, even solid. Our challenge has been to learn how to\u00a0identify a good destination before the others.\u201d<\/p>\n<figure id=\"attachment_442\" aria-describedby=\"caption-attachment-442\" style=\"width: 298px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-442 size-full\" src=\"https:\/\/www.luxury-hotel-expert.com\/wp-content\/uploads\/2013\/03\/JW-Beijing.jpg\" alt=\"JW Beijing\" width=\"298\" height=\"212\" \/><figcaption id=\"caption-attachment-442\" class=\"wp-caption-text\">JW Beijing<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\u00a0General Manager of Alain Ducasse Entreprises, Laurent Plantier is an\u00a0outspoken advocate of the asset-light strategy: \u201cFor a business like ours\u00a0that does not possess important capital but does have a strong reputation,\u00a0relying on recognized owners of hotel operators that seek to externalize\u00a0restaurants is a formidable advantage for extending our global reach. We\u00a0would not be where we are were it not for asset-light.\u201d<\/p>\n<p style=\"text-align: justify;\">Newly appointed General Manager of Steigenberger Hotels &amp; Resorts\u00a0Puneet Chhatwal recalls his years spent at the Head of Development of\u00a0Rezidor Hotel Group. From it he came away with a highly tuned sense of\u00a0pragmatism that allowed him to negotiate development contracts in pursuit\u00a0of exceeding natural territorial boundaries: Germany and Austria. \u201cTo\u00a0maintain a stronger presence, you have to be established in the great\u00a0European metropolitan cities. We have just erected an exquisite display\u00a0for Steigenberger on Avenue Louise, the Champs-Elys\u00e9es of Brussels,\u00a0and 2013 will go down as a key year for the Steigenberger brand in\u00a0international markets. Our gaze turns today toward the conditions\u00a0necessary for maintaining a visible and profitable presence in emerging\u00a0markets.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A call to battle for hotel groups The 17th edition of the Global Lodging Forum centered around a\u00a0strategic roundtable discussion, in which owners of international\u00a0hotel groups explicitly manifested their desire to take aggressive\u00a0measures to resume control in establishments where other acting\u00a0leaders have begun to exercise too much power. The priorities clearly\u00a0speak to new organization plans [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[158],"tags":[],"class_list":["post-25080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A call to battle for hotel groups - DELPORTE Hospitality<\/title>\n<meta name=\"description\" content=\"Laurent Delporte, the french Luxury Hospitality expert, presents &quot;A call to battle for hotel groups&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/delporte-hospitality.com\/en\/call-to-battle-hotel-groups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A call to battle for hotel groups - 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The priorities clearly\u00a0speak to new organization plans&hellip;","_links":{"self":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/25080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/comments?post=25080"}],"version-history":[{"count":1,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/25080\/revisions"}],"predecessor-version":[{"id":45875,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/25080\/revisions\/45875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/media?parent=25080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/categories?post=25080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delporte-hospitality.com\/en\/wp-json\/wp\/v2\/tags?post=25080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}